By Rajesh Srinivasani, Reuters India’s leading consumer goods maker and the world’s second-largest manufacturer of cars, has rolled out a car wash in Delhi, India.

The car wash was launched on Tuesday by the India Automobile Manufacturers Association (IAMA) and was expected to attract around 40,000 people in the first year, said IMA president Rajeev Choudhary.

In addition, the IMA has set up a special department in the company to manage the logistics of the car wash.

The company says it will use about 1,000 vehicles, which are made by Tata Motors and Mitsubishi Motors, and will be distributed across the country.

The new car wash will be a test facility to assess the public’s reaction to a new type of car wash which has a human-like operator, the company said in a statement.