Progressive car insurance company Kia Motors is pushing kids cars as a way to get around child safety rules in the United States, The Next Week reported, citing a source familiar with the matter.
Kia told The Next World that it is “looking to expand the safety of our vehicles to include a child.”
Kia Cars says it will be offering kids-only insurance in its 2017 model year.
According to Kia, the policy will offer children up to a year of coverage and will include a “full coverage policy” to cover accidents and medical bills.
A company representative told The New York Times that Kia is “exploring ways to make the policy more affordable for families and individuals, and to support more people with disabilities, including people who are visually impaired.”
Kiesa Cars also plans to offer a “Kids Only” option for 2017, The New Yorker reported, but it will only be available to kids age 6 and under.
Kiesia cars is part of the parent-company Kia Group, which includes Kia Optima, Kia Connect and Kia Sport, and it is owned by the U.S. auto insurance giant, UnitedHealthcare.
Kiosks for Kids, a nonprofit that supports kids’ mobility, said that its “very concerned about the proposed policy change” and is working with advocacy groups to educate parents about the benefits of car insurance for kids.
Kias policy is different than other car insurance policies, the group said in a statement.
It also said that the policy is meant for kids who are “younger than 6 years old.”
The group said that it will continue to support children’s rights.
“Kia’s new policy is very troubling, and we hope it will not have a long-term impact on the way our customers and our industry operate,” said Mark Turchin, president of Kids Cars, in a news release.
“As the most popular brand for children, Kias new policy will put kids at risk, and the new policy includes no coverage for injuries or damages.”
The NextWeek’s source said that Kiosk for Kids has received similar statements from Kia about its policy for its older customers.
“We are working closely with advocacy organizations, and will continue our work with parents to inform their families,” Kiosky for Kids spokesman Michael Siegel told TheNextWeek.
“Our customers are our family.
We believe in them.
We understand the value that kids bring to our company.”